FAQs
Search engine
marketing and optimization frequently asked questions
What
is search engine optimization?
Search engine
optimization (SEO) is designing, writing, and coding
(in HTML) your entire web site so that there is
a good chance that your web pages will appear at
the top of search engine queries for your selected
keywords and key phrases.
TOP
What
does a search engine optimization campaign involve?
There are 3 essential
components of a search engine campaign:
-
Text component.
A web site must contain the words that your
target audience is typing into search queries.
-
Link component.
Placing keywords on a web page is useless if
the search engines do not have a means to index
that text. Therefore, your site design must
be "spider friendly."
-
Popularity component.
All of the major search engines measure popularity.
Therefore, before beginning a search engine
campaign, we often have a corresponding directory
submission and
link
development campaign as well to assist with
popularity.
A successful,
long-term SEO campaign is not possible unless all
3 of these components are addressed.
After all of these
elements are in place on a web site, we submit to
the major search engines in a non-spam manner.
TOP
What
is the difference between search engine optimization
and search engine positioning?
Search engine
positioning, abbreviated SEP, is a buzz word that
is supposed to have the same meaning as search engine
optimization. The emphasis is on positioning rather
than optimization.
Do not fall for
this new marketing hype. No one can guarantee a
search engine position because the search engines
ultimately determine which sites rank, not the online
marketing firms.
TOP
Why
don't you offer any guarantees?
We do not guarantee
placement unless you are participating in a pay-for-placement
search engine program such as Overture.
Despite what other
online marketing companies claim, no one can guarantee
top search engine placement because there is a 3rd
party who has all of the control: the search engines.
What we can guarantee is that we will help you with
keyword selection, meta-tag and other web copywriting,
submission, and optimal site design architectures
for the search engines.
Since 1995, we
have a 100% success rate for getting clients listed
at the top of search results.
Read more about
our search engine marketing services.
TOP
Do
you create doorway pages?
Since all of the
search engines consider doorway pages to be spam,
Deep Channel Designs does NOT create doorway
pages. We create Information Pages, which are designed
and written primarily to benefit your target audience
who find your site via the search engines and directories.
TOP
What
is the difference between a doorway page and an
information(al) page?
Doorway pages
are web pages created specifically for search engine
positions. They are not created to benefit end users.
Information
Pages, on the other hand, are specifically created
to benefit your end users because they provide information
that your target audience is interested in. Because
Information Pages are a part of your web site, they
can help your site gain more popularity in the search
engines AND the directories.
Many people do
not understand how doorway page companies work.
They create thousands of pages for a single keyword
or keyword phrase. All of these pages are fed to
the search engines, polluting their indices with
unnecessary information. They are not pretty, and
they often contain so much gibberish they must be
cloaked. End users would not continue visiting a
web site if they viewed these pages.
Information Pages
were tested and developed in 1997 by Marshall Simmonds,
Detlev Johnson, and Shari Thurow of Deep Channel
Designs.
TOP
How
much does a search engine marketing campaign cost?
The cost of a
search engine marketing campaign depends on the
size and type of web site you have, the number of
keywords your site uses, and popularity. If your
web site already has a search-engine friendly design,
the costs are far less.
Most of our search
engine marketing campaigns begin at $5,000 per year.
Search engine consulting begins costs $200/hour
with a minimum two-hour commitment to begin.
Read more about
our search engine marketing services
and prices.
TOP
Which
search engines do you submit to?
We submit to the
search engines that deliver the most qualified traffic,
including but not limited to:
- AltaVista
- AOL Search
- FAST Search
- Google
- Inktomi-based search services
such as HotBot, MSN Search, iWon, and more
- Lycos
- HotBot
If you would like
to participate in a pay-for-placement campaign,
we submit to:
- Overture/GoTo
- Google AdWords
- FindWhat
- Kanoodle
- Sprinks
We will submit
to any specialized search engines and foreign-language
search engines (i.e. non-U.S.) at your request.
TOP
Do
you offer search engine optimization training?
We do offer training
in search engine marketing. If you have a large
site that has a wide variety of services and products,
then it might be more cost effective to receive
training.
If you are interested
in viewing our training syllabus, please fill out
our quotation form with your URL and the number
of people you would like trained.
TOP
Back
to FAQs Overview
If you do not see an answer to
a question in our web site design FAQs section,
please use our form below or email us at info@deepchannel.biz.
