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An electronic mail message (free or requiring payment) which deals with certain topics from time to time. It is also a tool, which companies can use to keep customers constantly informed of what they are offering i.e., a brief publication containing news and current events, usually geared toward a particular organization or group with common interests. The article submitted to refereed or peer reviewed journals are examined by one or more people with expertise in the field with which the article deals. The purpose of this is to give some assurance that the information in the article is valid.

For example, a product newsletter provides ongoing contact with the customers who have already purchased a product. An employee newsletter provides ongoing contact with the employees in a department or within an entire organization. Generally, organizations distribute online newsletters through e-mail.

 

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