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Does URL Length Affect Ranking?


I was recently perusing results on the leading search engines, I seemed to notice that long URLs weren't very popular on the first couple pages for several keywords. That intrigued me, so I performed a true statistical analysis to see if my observation was merely a coincidence or a true correlation.

The result is very conclusive. Both leading search engines rank sites having URLs between 11 and 30 characters (inclusive) much higher than any other URL length studied.

Conclusion:
Search engines rank sites having URLs between 11 and 30 characters (inclusive) much higher than any other URL length.

 


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